AGENCY Bulsara Advertising
CLIENT Warner Bros Italy
LOCATION LUISS Guido Carli University and public libraries in Rome
In May 2013 Bulsara set up the original and unconventional campaign for the coming out of the movie TheHangover3 in the Italian movie theaters.
The campaign was created to let the users interact with the main characters of the movie. “What happens in Vegas stays in Vegas”, was the claim and the guests of our washrooms were invited to shoot a photo of themselves “in the face” of Chow, attached on the mirrors, and share it on Facebook.
In addition, the walls were covered with fake cracks and the floor with pieces of broken glass, to show the mess left by the 3 crazy friends.
SOFTWARE Adobe Illustrator, Adobe Photoshop
MOCKUP AND PHOTOS.