Warner Bros Italy Campaign

DATE  05/2013
AGENCY  Bulsara Advertising
CLIENT  Warner Bros Italy
LOCATION  LUISS Guido Carli University and public libraries in Rome

In May 2013 Bulsara set up the original and unconventional campaign for the coming out of the movie TheHangover3 in the Italian movie theaters.
The campaign was created to let the users interact with the main characters of the movie. “What happens in Vegas stays in Vegas”, was the claim and the guests of our washrooms were invited to shoot a photo of themselves “in the face” of Chow, attached on the mirrors, and share it on Facebook.
In addition, the walls were covered with fake cracks and the floor with pieces of broken glass, to show the mess left by the 3 crazy friends.

 MAIN TASKS  Concept, Graphics, print files.
SOFTWARE  Adobe Illustrator, Adobe Photoshop

 

MOCKUP AND PHOTOS.

 
 
http://www.bulsara.it/
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s