The place where ideas come from

DATE  11/2013
AGENCY  Bulsara Advertising
LOCATION  Stazione Termini / Rome

For the event “The Investor Day for startuppers” at LUISS Enlabs, one of the biggest European startups accelerator, I came up with the idea of covering the entire washroom wall with more than 3,500 post-it.
The big graffiti said: “The place where ideas come from”, referring both to accelerator and toilet. On the adiacent door, there was an invitation to “take one (idea)”. Investors and other guests were invited to discover startups pulling post-it off the wall. Behind each post-it they found the startups’claims and logos.

MAIN TASKS  Concept, Graphics, print files, sticking 3,500 post-it with my colleague team.
SOFTWARE  Adobe Illustrator


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